The Chameleon is a concept I came up with shortly after receiving my degree in Communication, around 2008. At the time, I was working in Web Analytics; platforms like Google, Facebook, and YouTube were relatively new. Since I was busy with my career, I sidelined the idea.
Coming from a military background, I intuitively understood the profound role new social media platforms would play in society, psychology, philosophy, and more. No medium in history had ever empowered ordinary people with the ability to influence, persuade, or manipulate an audience of millions, if not more.
While The Chameleon is a fictional biography of an impoverished protagonist lured by the rewards of the dark side of the web, it is also a dialectic, existential exploration of how media can be used to shape social, cultural, and psychological beliefs.
The story knowingly crosses genres, which may sound taboo, but I'm incredibly proud of the finished product. Embedded within the storyline are Media Literacy concepts related to prejudice, cognitive bias, logical fallacy, media ownership, persuasive rhetoric, and much more. At times, the dialogue can be provocative, if not offensive, because it's intended to be realistic. Ultimately, I think I've created a compelling story that captures the spirit of the Internet's early years. It's nostalgic for the mature crowd and will be relevant for younger readers for decades to come. Thank you for your interest!